KFOX14 - kfoxtv.com - Search Results The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available. Turning Brown Eyes Blue – Permanently By Stephanie Guadian - The vast majority of the world's population has brown eyes. But, there are plenty of people who wish they had been born with baby blues. And now, one company is promising to make the change both possible and permanent.Up until now, only colored contact lenses could turn brown eyes blue -- and only temporarily. But researchers at a California company have come up with a new device it says can turn brown eyes blue.The procedure takes 30 seconds. The change happens over a couple of weeks. Dr. Gregg Homer is the man behind Stroma Medical Corporation. We are not out here advocating that blue eyes are better than brown eyes or anything like that. Our goal is simply to be able to provide consumers with choices, said Dr. Homer. The company is researching and designing a low energy laser that will disrupt the brown pigment on the top layer of an eye's iris. That causes the body to initiate a natural metabolic reaction. Your body then sends in these scavenger cells to come clean that pigment off the surface of the iris and take it away. And what you are left with is a blue eye, said Stroma. Most of Monica Trevinos El Paso family has brown eyes. She's wondered what she would look like with blue eyes -- but stopped short of using colored contacts. On some (people) they look fake. Because of the color of the skin, the hair and everything, said Trevino. Homer agrees. When you use a blue contact lens you just put an opaque blue over an opaque brown and you get an opaque blue eye. That's why it doesn't look natural, said Homer. That's what makes the Stroma laser treatment so different. Dr. Homer says once the tissue is removed -- a patient's natural blue eye is revealed. It would be as different as the current blue-eyed population. So, all the variations that you have in a blue eye naturally are exactly the same variations in a blue eye after we treat it, said Homer. The procedure is said to be painless --- but is it safe? According to the company's website, the Stroma procedure has undergone limited study in humans, and no adverse events have been reported to date. Its an appealing proposition to Trevino. I would be able to try it, said Trevino. Despite a lack of advertisement -- the news is spreading. More than 300,000 people have signed up on a waiting list for clinical trials. If the Food and Drug Administration approves, the company expects to release commercially in the U.S. within three years. The cost is estimated at $5,000 for both eyes. The procedure may be available in other countries like Mexico late next year.