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Holiday shopping sales lower than anticipated for December

By: Ruben Veloz

EL PASO, Texas--The malls expect stores to be busy this Christmas Eve, as people take care of their last-minute shopping list.

With the Christmas season coming to an end, retail stores hope sales will pick up.

According to Shopper Track, sales at retail stores are down more than originally anticipated.

The retail shopping research firm, which tracks data from 40,000 stores nationwide found sales are down 3.1 percent when compared to the same time last year.

Shopper track believes this year many people are holding back on how much they spend.

Santa Teresa resident Joanie Cooper told KFOX14 this year she had some unexpected expenses.

"I did spend less this year because there are some other bills that came up that I have to pay so it's that time of year," said Cooper.

According to Shopping Track, the holiday shopping season, which began Nov. 1, makes up 40 percent of stores annual sales.

Unlike November, which started well for retail giants, Shopper Track says December sales have been slower than usual.

The research firm blames bad weather across most of the country for part of the drop in sales.

Stores are hoping last-minute shopping deals will help curb shoppers back to the stores.

"I work two jobs so I work all day, every day, or seven days a week," said Cooper.

A survey done by the National Retail Federation estimates that nearly 32 million people around the country will wait until the last minute to go Christmas shopping.

Cooper told KFOX14 that finding the time was the hard part.

"It's awful last-minute Christmas shopping because of the crowds too," said Cooper.

The report doesn't include online sales which accounts for only 11 percent of the total holiday sales.

Stores are also hoping they can rebound on the day after Christmas for season-ending sales



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