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Study: More Latinos go to the movies
By: Stacey Welsh
EL PASO, Texas -- A recent study finds Latinos go to the movies more than any other group.
Researchers at the University of Southern California looked at hundreds of movies over the past few years, and found Latinos went to about 40 percent more movies than any other race nationwide.
Despite this, the study also finds only about 4 percent of characters in the 100 highest grossing films last year are Latino. However, movie-goers KFOX14 spoke with said they do not pay much attention to the actors' backgrounds.
"If you have great actors in the movies, that's all that I care to see," Las Cruces resident Arturo Leyva said.
"We have IMAX now, and we have the bistro that just opened up. That was a great experience," Leyva said.
UTEP Associate Professor of Communications Richard Pineda said the high Latino population in El Paso is driving more movie theaters to open, including the new Cinemark in far east El Paso, the new IMAX theater in central El Paso and the Cinemark Movie Bistro in west El Paso.
"Those cater to a different kind of entertainment experience. Instead of thinking of it as three new theaters that are going to compete against each other, there are theaters that are filling in various parts of the spectrum," Pineda said.
"There's theaters on the east side, far east side and west side now. It's more available for everyone," east El Paso resident Jimmy Ortega said.
People KFOX14 spoke with also said they don't prefer to see more Spanish language films in theaters.
"I don't necessarily think you'll ever see 10 theaters all showing 10 Spanish language films. I definitely think that you'll see an increase in not only Mexican films but other Latin American films where I think there'll be an audience here," Pineda said.