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New far-east El Paso Cinemark set to open with latest technology
By: Stacey Welsh
EL PASO COUNTY, Texas -- A new Cinemark movie theatre is set to open Friday near Montana Avenue and Rich Beem Boulevard in far-east El Paso. The new theatre has been in the works for about one year, and representatives from Cinemark said it is the first of its kind in El Paso.
"It's called Cinemark 'Next Gen,' and that's a fancy way of saying it has all the latest and greatest technology, amenities and all of the options that our customers prefer all in one place under one roof," Cinemark marketing and communications coordinator James Meredith said.
The new theatre has more than 2,000 seats and 14 auditoriums. All movies will also be played in digital format, and that is expected to be better quality.
Meredith said all the auditoriums will have wall-to-wall screens, and one "XD" theatre will have a surround sound system. Meredith said the sound will play in three layers of speakers from floor to ceiling.
"It's the absolute best environment to enjoy a big Hollywood blockbuster popcorn movie like 'Gravity' or the 'Hunger Games,'" Meredith said.
Meredith also said the company feels far-east El Paso is an ideal location for the new theatre.
"We got repeated requests saying there's a lot of growth taking place on the east side of town. This would be a great place for a movie theater. We took all of that into consideration," Meredith said.
People living nearby tell KFOX14 they would like to see more attractions like movie theatres on the far-east side where they can hang out with friends.
"I think a lot of people are going to go because [there is a school nearby]. I think a lot of people are going to go after school," far-east El Paso resident Sarah Taylor said.
KFOX14 contacted River Oaks Properties to find out what else could be coming to empty lots in the area, but did not hear back Wednesday.
"For the past few years, everything has already been growing. So, since I've moved here, all I've seen is the far-east expanding," far-east El Paso resident Malik Whitaker said.