Chihuahuas GM: Team name selected off of marketability, not votes

Updated: Wednesday, October 30 2013, 10:22 PM MDT
Chihuahuas GM: Team name selected off of marketability, not votes story image

By: Bill Melugin

EL PASO, Texas --

El Paso Chihuahuas management named the team based off of potential for marketability, not the number of votes the team name received, according to Brad Taylor, the team's general manager.

Taylor said the number of votes for each name weren't counted, but they were considered.

"In our opinion, this was the one that was most marketable, it has the most extensions, the most possibilities, and I think now that's what everyone is catching on to, and seeing this is fun and unique," Taylor said. "We tracked stuff, we didn't ever get bogged down in keeping track of [which name] was winning or losing. We were very clear that it was not a winner take all contest, we wanted everyone's contributions and ideas so we could process all them, put them to a marketing company, think about it, and find the different ways we can get to where we are today."

Taylor says one only has to look at the new team store downtown to find evidence of just how marketable the Chihuahuas are.

"The sales have been staggering, we've had to re-order, and overnight things here twice, after seven days, and we thought we had enough stuff to get us through the holidays and we didn't, which is a great problem," Taylor said. "The response has been phenomenal, not just here in El Paso, but nationally, I mean I think we're close to 40 states now, and different countries, so outside of El Paso, people are really responding to this fun, unique, creative brand."

Taylor noted there are several reasons why they feel the Chihuahuas are so marketable.

"It's a cool looking dog that looks good on a hat and kids will wear on a T-shirt," Taylor said. "It's a living character, it's a cute dog, it's also a dog that will back you into a corner and defend its turf, which is kind of fun cause it's a rough dog, it's a little dog."

KFOX14 asked if the Chihuahuas received a large portion of votes, even if it wasn't counted.

"It did, a lot of people don't believe it but it did," Taylor said.

Taylor told KFOX14 the next step for the team is creating and branding a mascot, a process team management says they will consider involving the community in once again.

Chihuahuas GM: Team name selected off of marketability, not votes
comments powered by Disqus

More El Paso Sports

High school basketball: Andress takes crack at regional championship
For the second straight season, the Andress Eagles are on the verge of a trip to the state basketball tournament.
UTEP women's basketball: Miners storm down stretch to down North Texas
What every coach wants to see at the end of a rebuilding season is evidence that a young team is learning.
UTEP basketball notebook: Earvin Morris continues strong play for Miners
Junior college transfer Earvin Morris continued his strong play for UTEP on Thursday night with 11 points, including nine on three 3-pointers in UTEP's 83-60 win vs. North Texas at the Don Haskins Center. Morris has scored in double figures in seven straight games and 9 of 10. Morris has now scored 179 points off the bench this season.
Three Cowboys coming to El Paso for 2015 Sports and Get Fit Expo
Dallas Cowboys Cole Beasley, Tyrone Crawford and Anthony Hitchens are coming to El Paso, officials announced today.
UTEP football practice: Receiver battle one of Miners' most competitive
Every starting spot on UTEP's football roster is open for competition in the spring. That is an often-repeated phrase that usually bears no resemblance to reality, particularly heading into a year with so many returnees where so many positions were successfully settled under the live fire of last fall.

UTEP football notebook ›› M.J. McFarland happy to be back home

UTEP men's basketball: C.J. Cooper's persistence pays off
The gym has been his summer home.The bounce of the ball has been his sound track. Shot after shot after shot arcing toward the basket ... that has been his view. The sweat begins with a trickle and turns to rivers as he works and works and works to make his game better.
UTEP men's basketball: Miners need wins to lock up bye for C-USA tournament
UTEP will try to shrug off a double dose of disappointment from a road trip gone wrong when they finish the regular season in the Don Haskins Center — tonight against North Texas, Saturday afternoon against Rice.
UTEP women's basketball: Miners look to gain momentum at struggling North Texas
In the tangible measures of the Conference USA standings, the North Texas women's basketball team has a season on the line tonight, while UTEP has next to nothing to gain.
UTEP football notebook: M.J. McFarland happy to be back home
As was expected all along, one newcomer who has been an instant starter is tight end M.J. McFarland, a senior transfer from Texas who played high school ball at El Dorado.
Boxing card to feature several local fighters on March 28
Boxing returns to the Don Haskins Center on March 28 under the Tejanito Promotions banner on a fight card being billed "The Price of Glory.
Eastwood dismantled by North Crowley in regional quarterfinal
Eastwood suffered a free fall in the fourth quarter, losing to North Crowley 75-55 on Wednesday in a Class 6A regional quarterfinal game at Andrews.
Boston Marathon bombing: Defense admits Dzhokhar Tsarnaev did it
BOSTON >> The question, for all practical purposes, is no longer whether Dzhokhar Tsarnaev took part in the Boston Marathon bombing.
High school boys basketball: Only loss ends Bel Air's year
After two hours, a perfect season came to an end for the Big Red. Bel Air's enduring boys basketball team walked away defeated with its first loss of the season, 32-1, at the Don Haskins Center in a Class 5A Region 1-5A quarterfinal game.

Bill Knight ›› Andress defeats Bel Air in Class 5A Region 1-5A quarterfinal game

Related ›› Andress Eagles eliminate Bel Air Highlanders

PHOTOS ›› High school boys basketball - Andress vs. Bel Air

High school boys basketball: Andress Eagles eliminate Bel Air Highlanders
The Andress Eagles left no doubt who the best team is in El Paso on Tuesday at the Don Haskins Center Andress, ranked No. 1 in the city, was simply too suffocating on defense and made the clutch plays when it had to in the second half in dismantling No. 2 Bel Air 58-44 in front of an announced crowd of 9,910 fans in a Class 5A regional quarterfinal playoff showdown.
Gallery: High school boys basketball - Andress Eagles vs. Bel Air Highlanders
Andress High School defeated Bel Air in the Class 5A Region 1-5A quarterfinal game on Tuesday night. Check out the gallery by El Paso Times photographer Mark Lambie.

More Las Cruces Sports

Archive chat: NMSU basketball
Talk about New Mexico State basketball with Sun-News Aggie basketball beat writer Mark Rudi from noon to 1 p.m.
Hall of Fame coach Lou Henson honored
It took legendary basketball coach Lou Henson to show how bipartisan the New Mexico Legislature can be.
NMSU MEN'S BASKETBALL: Saturday's home finale vs. Chicago State sold out
LAS CRUCES >> Saturday night's New Mexico State regular season finale against Chicago State is officially sold out, NMSU Associate Athletic Director of Marketing Steve Macy said on Thursday.
PREP BASKETBALL: Mayfield girls reload for another tourney run
LAS CRUCES >> The Mayfield girls basketball team has been to the big-school state championship game each of the past two seasons, finishing with the runner-up Red Trophy both times.
NMSU Athletics Hall of Fame announces Class of 2015
LAS CRUCES >> The New Mexico State Athletics Hall of Fame class of 2015 includes former women's basketball star Connie Vau-Limon, former men's basketball great Johnny Roberson and former Aggie
NMSU BASEBALL: Aggies' weekend series with Northern Kentucky canceled
LAS CRUCES >> The New Mexico State athletics department along with the Northern Kentucky athletics department have announced that due to travel complications created by inclement weather in the
NMSU MEN'S BASKETBALL: New Mexico State beats UTPA for season's 20th win
For the fourth season in a row, New Mexico State has won at least 20 games in a season
Arizona beats NMSU 10-0 on Wednesday
The New Mexico State baseball team fell 10-0 on Tuesday at Arizona. The Aggies dropped to 1-12 on the season.
PREP BASKETBALL: Bulldawgs, Knights open 6A tourney on the road
LAS CRUCES >> After losing the District 3-6A championship game to Oñate on Saturday, the Las Cruces High boys basketball team may have cost itself a first-round state tournament home game.
NMSU BASEBALL: New Mexico State drops road game at Arizona
The New Mexico State baseball team fell to 1-11 on the season with a 6-2 loss at Arizona on Tuesday. The Aggies play the Wildcats today at 6 p.
NMSU SOCCER: NMSU AD stands behind Aggies soccer coach
LAS CRUCES >> According to a Tuesday report from KOB Eyewitness News 4 out of Albuquerque, current New Mexico State women's soccer coach Freddy Delgado was suspended last year due to
NMSU FOOTBALL: 11 Aggies workout for pro scouts
LAS CRUCES >> Performing well at a combine or pro day won't make a prospect's dream of playing in the National Football League, but it can break it.
PREP BASKETBALL: Centennial enters state as clear No. 1 in 5A
LAS CRUCES >> The Centennial boys basketball team was ranked No. 1 in the state of New Mexico regardless of classification for portions of the season.
NMSU MEN'S BASKETBALL: Aggies in McAllen preparing for game at UTPA
LAS CRUCES >> The New Mexico State men's basketball team is spending the week in McAllen, Texas, preparing for Wednesday's game at Texas-Pan American.
NMSU BASEBALL: Aggies face Arizona in Tucson
LAS CRUCES >> The New Mexico State baseball team starts a two-game series with Arizona Tuesday in Tucson.

Come back for updates on El Paso local sports teams. KFOX covers topics including local sports, basketball, football and other types of sports. KFOX is dedicated to providing up to date news about Local Sports for El Paso and New Mexico region.

American Sports Network

advertisement