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Friday, May 24, 2013 | 12:43 p.m.

Updated: 9:37 p.m. Wednesday, March 13, 2013 | Posted: 4:46 p.m. Wednesday, March 13, 2013

Local businesses look to make their mark on downtown El Paso

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By Genevieve Curtis

EL PASO, Texas —

The demolition is just beginning at the future home of the downtown baseball stadium but Realtor Steve Shapiro said it seems everyone wants to claim a key to a downtown address.

"The change doesn't happen overnight, but I think the baseball stadium is going to be the best thing that's happened in downtown in the last 30 years," said Shapiro.

With the ballpark on its way, local businesses are on the move, eager to get a place to set up shop.

Sparrow's Spirits & Pies on the east side is one of those businesses. They announced they will open an additional location to feature their deep-dish pizzas on El Paso Street in downtown.

One of the owners of Sparrow's, Richard Valenzuela, said they're excited to be a part of the changes taking place in the city.

"The ballpark is the main reason we are going downtown. We are brand new and everything else but we've got to do it. We are local," said Valenzuela.

Shapiro solidified the deal. He said Sparrow's new digs is a space vacated by a short-lived karaoke bar that's been gone for more than a year.

Many have said the baseball stadium won't do anything to revitalize downtown or generate business. Valenzuela admits, as with any new business venture, he is a little nervous.

"But you see all the good things that are coming downtown and I'm like, 'why not?' It's a good idea," said Valenzuela.

Valenzuela says for the downtown location they're planning to be open until 2 a.m. on the weekends and feature more of a bar atmosphere in the later hours. They'll be just a short walk away from the ballpark and convention center and they're right next door to Tricky Falls.

Sparrow's will create 30-40 new jobs to staff their additional location.

"It's hiring local, no one's coming in from big corporations; we are local and we want to expand as much as we can," Valenzuela said.

The city sweetens the deal with incentives and tax breaks they are offering for businesses willing to make the move and invest in downtown. That has been very attractive to a lot of people, Shapiro said.

"When you're a business owner, every little bit helps, so that is an incentive that's going to help the owners and the tenants that rent space downtown," said Shapiro.

Shapiro feels it also demonstrates the city's commitment to the changing atmosphere at the center of the Sun City.

"I think with incentives it shows that the city is a partner in the downtown redevelopment," said Shapiro.

Valenzuela said those incentives definitely helped in making their decision to go downtown.

Shapiro said with the changes happening in downtown, the win is a three-way tie.

"The city wins because downtown is nicer, the owners win because they're renting out their properties and fixing it up and thebusinesses that come down and succeed, it gives them a chance to make money and be part of the success of downtown El Paso," said Shapiro.

Doors will open at Sparrow's downtown location around mid-May or early June, said Valenzuela.

"Let's make it cool. Let's make downtown awesome," said Valenzuela.

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