The last thing parents want to think of is their child being kidnapped. "I would be devastating," said Isabel Figueroa, a mother of three. "Somebody would shock me there. It's like you'll be dead." Yet should that crisis happen, a new digital billboard system could ease some of the worry. El Paso police are now able to issue Amber Alerts on digital billboards around the city. As police explained, this is a huge step above the just posting Amber Alerts on the TXDOT system. "This system is will be able to put out the data and also put out photos," El Paso Police Chief Richard Wiles explained. "Photos of the kids, photos of the vehicle involved, photos of the abductor." Clear Channel Communications is teaming up with El Paso police to flash the Amber Alerts. The billboards are normally dedicated to advertising, but during an Amber Alert they will add information about the missing children. The Amber Alerts will flash every minute for eight seconds, until police ask them to be removed. Clear Channel's El Paso Division President V.J. Smith said the alerts can reach more than 260,000 adults. El Paso is the first city in Texas that Clear Channel is lending its billboards to in order to issue Amber Alerts. Clear Channel currently shares its digital billboards with several other law enforcement agencies around the country. Last year El Paso had four kidnappings. Last week, there was an attempted kidnapping near Robert F. Kennedy Pre-School. AMBER ALERT BILLBOARD LOCATIONS Lee Trevino and Rojas Zaragoza and George Dieter Dyer and Hercules Alameda and Delta Montana and Piedras Executive Center near Mesa Sunland Park and Donophin Viscount at I-10