Posted: 2:28 p.m. Saturday, March 16, 2013
This is a special release of 'NOW That's What I Call Cardinal Music'.
ABOUT 3-11's CD RELEASE:
Discovered on the streets of Roanoke, VA by famed talent agent ULhothot, Luke Hancock, aka 3-11, has (once again) arrived.
Hancock’s junior release, entitled ‘For the Haterz’, chronicles his path from the bench to new jersey to New York.
Early in his career, expectations were sky high for 3-11, whose first single ‘Vanilla Rain’ hit #3 on Ricky P’s weekly top 40 in 2011. His agent negotiated a move to a new label, where he spent a year in the recording studio, building up anticipation for his next release.
When ‘Brick by Brick’ hit the shelves in 2012, 3-11 was criticized for slowing down his music and taking what critics referred to as ‘wild chances’ in the album. Hancock hit rock bottom at the 2012 People’s Choice Awards, where Fat Wayne’s ‘Curves for Men’ beat him out for Most Played Album. As the cameras panned to the clean-shaven 3-11, his disappointment was apparent.
America was unaware of the pressure 3-11 had to shoulder outside the lines, which he later claimed impacted the release.
Now 22, 3-11 has had his bite of the big apple and the forbidden fruit has left a sour taste in his mouth. ‘For the Haterz’ is a vendetta compilation to the naysayers.
From nay to ‘hey boy’, 3-11 is now the jersey all the white girls are chasing.
‘For the Haterz’ shows a darker, more spiteful side of 3-11, but points towards maturity in the opening song, ‘Dirt of Your Shoulder’, which is a duet with the aforementioned Fat Wayne.
3-11's ‘For the Haterz’ tour continues in New York, NY at Madison Square Garden tonight, with a promise of additional tour dates in March & April.
WHAT THE CRITICS ARE SAYING
"I mean, I think 3-11 got swag, he got that swag to him. I don't want to say what type of swag he got, but he got swag. I don't know if it's appropriate -- I mean, it's appropriate, but I don't want to say. I don't want to start nothing up."
- Chane Behanan
"I will never miss a 3-11 show in New York"
"We are really proud of 3-11. We have spent a lot of time with him over the last two years and it is good to see him back on top."
- Director of Marketing, Sully's Saloon
"He’s really cerebral. Great fundamentals. A true leader. Is his dad a musician? I think his dad is a musician"
- Every ESPN Analyst
"3-11 takes hate and pours it on his Wheaties in the morning like Alonzo"