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Tech Talk Tuesday: TVs for Super Bowl
Updated: Tuesday, February 4 2014, 02:45 PM MST
By Lonnie Valencia
Super Bowl Sunday is this weekend (in case you didn't know.) What will you watch it on? Believe it or not, last minute TV buying has been one of those great misguided adventures. Today on tech talk Tuesday, I'm going to take out "misguided" from the equation and make sure that you walk away with a great TV.
Most of the time the people that are looking for a TV either have one that's gone out or they are hosting a party and need something to WOW a crowd. The stores selling televisions know this and have a game plan to capitalize on your emergency. Sure, if you look up the ads, you'll see slick televisions with features that get you to walk through the doors. The problem is as soon as your foot hits the entrance to the store, they will pull the rug from under your feet.
It’s all about marketing. Let me use an analogy to help explain what they are doing to you. How many times do you go to the movies and order a medium popcorn just to be convinced to walk away with a large? You know you can’t possibly finish that tub of popcorn but you find yourself regurgitating the sales pitch they gave you at the register as you explain the bargain to your spouse. I like to call this the “Ugly duckling” method of marketing. Most of the time if you went for a medium popcorn it’s because you wanted more than a small but the large was way too much. That’s when the salesperson points out that the medium is the “Ugly duckling” as for 25 cents more , you could have a large. And it comes with a refill! Your brain likes that deal. Believe it or not, you are hard wired to say yes a majority of the time. Who could blame you? You were willing to go for the medium- what is a quarter more for twice as much? Hands down, your brain can’t resist. You walk away saying, “Jokes on you buddy, I just got more bang for my buck!” But what you don’t realize is that they wanted you to do that in the first place. You just spent the maximum amount of money on that item and, the worst part is, they made you feel happy about it too.
Right now buying a television is no different then buying popcorn at the movies. They will lure you in with great deals, then show you something better, and tell you the difference is only a couple hundred bucks. Don’t get sucked in by the "Ugly duckling Switch-A-Roo!" Do yourself a favor and research what you want on the internet first and compare the prices that you would pay. Then make your trip to the store.
My advice to you is to look for all the connections you need to hook up to the TV. Once you have that written down, start looking for key features that you like. For example, does thinness matter to you? If it does right that down. If not move on to what does. One feature I get asked about over and over is refresh rate or Hz. We (KFOX14) are hosting the Super Bowl so I can tell you we broadcast at 60Hz. My recommendation on this issue is to try to buy a TV with a max of 240Hz. That will cover any device you would want to plug into your TV. This is where you could be convinced to spend more on too much of a good thing. Don’t let a salesperson tell you that watching sports with more refresh rate is better. Stay with televisions with 240Hz, 120Hz, or 60Hz they are better at reproducing the real picture than one that is over cranked at 900Hz.
At this point, you should have the connections you need and features you want written down. Now you are ready to shop! Tell the salesperson to leave you alone until you narrow down your choices. If left to your own research, you should walk away with a TV that you'll love to watch for the Super Bowl and many games to come. No matter where you are this Sunday, new TV or old, your place or a friends, KFOX14 is going to give you the best seat in the house. Let me know if you're buying a new TV for the Super Bowl? If you are and need more advice, don’t hesitate to email me. If I have to, I will go with you to the store! I have another contest for you guys. This Sunday I want you to email me a pic of your Super Bowl Feast. The top five of my choosing will get a mini “NFL on FOX” football. Enjoy the game and drink responsibly!