Tech Talk Tuesday: Amazon taking on the world

Updated: Tuesday, April 15 2014, 02:34 PM MDT
Tech Talk Tuesday: Amazon taking on the world story image

By Lonnie Valencia

What can I say about a company so ambitious that, with just one device, it has entered multiple rings of consumer entertainment and has created multiple competitors all at the same time? Job well done!  After all, as consumers are we not looking for one device to rule them all? I know what you're thinking "Nerdy quote mashup from "Lord of the Rings" already?"  Let me stop confusing you and get to the point in this Tech Talk Tuesday.

Amazon Fire TV has been selling... well, like wildfire.  It is the top-selling streaming device on Amazon and looks to stay that way for a good long while too.  This slightly large black box is taking on others in its market like, AppleTV, Chromecast, and Roku.  But they didn't stop there.  Oh no, they are also taking on the likes of Xbox, Playstation, and Nintendo.  Amazon Fire TV does both streaming and gaming.  If you ask me, and this is my article, Amazon is ruffling a lot of tail feathers at once.  Competing with a price range of one hundred dollars, it sure is an enticing buy.

Focusing just on the streaming side of Amazon's Fire TV, it has all the comforts that you would come to expect, except for HBO Go.  I'm sure it's on the way, but just how long it will take is up in the air.  Honestly, if you've already invested in a little black box, there is not much here to bring you over.  Apple fanatics are entrenched with AppleTV, Chromecast goes to Android aficionados, and Roku is for everyone that is anti-Apple/Android.  So this begs the question - Why is it selling so well?  We'll get back to that.

Moving on to the gaming side of this device.  For an extra $39.99 you can buy an Xbox-like gaming controller and get your game on.  Don't get too excited.  As of right now the games are around tablet quality- nowhere near what is coming out of Xbox One or PS4.  Even Amazon is saying that Fire TV is not a gaming console.  I beg to differ.  If Amazon wasn't working with developers like, Disney, Electronic Arts, Ubisoft, 2k Games, and the kicker, buying the developer of "Killer Instinct - XBOX One" Double Helix Games, I would agree they wouldn't be in the business of gaming.  COME ON!  That is a boldface lie if I ever heard one. They are downplaying the gaming angle and they are aiming to make themselves a force to be reckoned with.  They may not aim to make huge blockbuster games like the next-gen consoles do, but maybe that is where gaming is going.  I, for one, am excited to see where this is leading.

To answer the earlier question, Why is Amazon Fire TV selling so well?  Frankly, because it's from Amazon.  I myself will, at one point, buy a Fire TV.  I love my AppleTV, but they have not updated it with anything worth while in a long time.  For example, most movies you buy from apple come with extras or behind the scene clips that, for some reason, are only watchable from your computer. What horse manure is that?  Amazon came out with a streaming device and a gaming device in one package out of left field.  Fanatics like myself have been waiting, wanting, and even shouting for Apple to be this cool, to be a trendsetter, and Amazon quietly gave it to us.  Thank you Amazon.

Is an Amazon Fire TV in your future?  Let me know in the comments down below.  As always we would love your feedback/suggestions for this or our next edition, so feel free to send your comments to our resident Tech Guy Lonnie Valencia.

Tech Talk Tuesday: Amazon taking on the world
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