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Thank you for your interest in sponsorship and advertising opportunities with KFOX Television and kfoxtv.com.

KFOX offers a number of avenues through which we can help you increase your business. In addition to traditional TV advertising and sponsorships, our sales staff can also provide you with comprehensive convergence advertising campaigns using both television and the internet.

To find out how your company's products or services can benefit from any or all of these programs please contact Kay Glancey, Business Development Manager & Web Manager, at: (915) 834-2135 , or via e-mail: Kay.Glancey@kfoxtv.com.

Technical Specifications

Creative Pixel Dimensions Maximum File Size
Leaderboard 728x90 pixels 30K
Skyscraper 160x600 30K
Display Ad 300x250 30K


Additional Notes: Ads with white backgrounds will be given a one-pixel border around the graphic’s perimeter. This border will be created within the graphic. The border will be included in the dimension of the ad unit.

Animated GIF or JPEG Specs
File Type: GIF or JPEG, animated or static
Animation Cycles: Four cycle maximum, with a two second pause
Animation Cycle Length: 15 seconds

Flash IAB Ad Unit Guidelines
File Type: Flash
Flash Version: Flash 8, Action Script 2
Animation Cycles: Four cycle maximum
Animation Cycle Length: 15 seconds


*Internet Broadcasting now publishes all new Flash files as Flash 8, Action Script 2.0. Publishing files in this way extends the developer and viewer the ability to take advantage of security updates and as well as advanced features and functionalities of the program. Any ads using an older setting can be used to accommodate something not supported in the new version. All third party provided ads or collateral should indicate publishing version.


Flash Back Up Ads
A static backup JPG or GIF image is required for Flash Standard IAB Ad Unit campaigns. The backup image displays for visitors who do not have the Flash plug-in. A Flash Standard IAB AD Unit Campaign cannot run without an accompanying backup static JPG or GIF image.

Flash Collateral
For clients wishing to provide Flash collateral for their Standard IAB Ad campaign, the collateral must be submitted in a FLA format. Internet Broadcasting does not accept SWF files as collateral.

Please Note: FLA files are also required when the client has their own creative but wishes for the Internet Broadcasting creative teams to optimize their ads to the appropriate file type.

Webvision & Pre Roll Specs:
QuickTime MOV Requirements: This is our preferred file type

Compression settings
  • Video compression type H.264 (Not H.263 or H.261)
  • Data rate 2000Kbps or higher
  • Audio 44.1 kHz . Format AAC. Target bit rate 128 kbps
  • Size 640x480 or greater
  • Frame rate 29.97 frames per second
AVI Requirements:

Compression settings
  • Video compression type HuffYUV, Indeo 5.x, DivX or XviDcodecs
  • Data rate 2000Kbps or higher
  • Audio 44.1 kHz, mp3, 160 kbps or higher
  • Size 640x480 or greater
  • Frame rate 29.97 frames per second
WMV Requirements:

Compression settings
  • Video compression type WMV 9
  • Data rate 2000Kbps or higher
  • Audio 44.1kHz, 160 kbps or higher
  • Size 640x480 or greater
  • Frame rate 29.97 frames per second

Tape Formats Accepted:
  • Beta SP - **Preferred Type
  • DVC Pro
  • DVC Pro50
  • DVCAM
  • Mini DV

All tapes should be labeled with the following:
  • Station name
  • Client Name
  • Quantity of spots
  • Length of spots

Optical Media Accepted:
  • CD-R
  • DVD-R
  • Data DVDs

**For all tape / file types the audio levels should peak at - 12 db.

For more information on online ad specs contact: Kay Glancey, Business Development Manager & Web Manager at Kay.Glancey@kfoxtv.com.

Examples

Skyscraper

Display Ad

Leaderboad

More Headlines

Contact Us

KFOX
6004 North Mesa Street
El Paso, Texas 79912

Phone: (915) 833-8585
Breaking News: (915) 845-5369
Fax: (915) 833-8973

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The KFOX News Washington, D.C. Bureau is your direct link to news and issues from the nation's capital. Our bureau's reporters give you daily access to local lawmakers and track issues that affect West Texas and Southern New Mexico.